Boosting Leads for a Real Estate Media Agency with a 1200% Return on Investment (ROI)

Boosting Leads for a Real Estate Media Agency with a 1200% (ROI)

Kicking Off the Lead Generation Process for a Stellar ROI

Client

My client operated a real estate-focused media agency and aimed to expand their clientele, converting prospects into paying customers. Despite no marketing plan, they began from scratch, hindered by an unconfigured website.

This real estate media agency aimed to build a list of potential clients through lead generation and convert that list into actual sales.

Goals

They wanted to:

Increase their return on the money they spend on ads
Show positive results within six months
Get more leads
Turn a higher percentage of those leads into customers
Create web pages specifically designed to gather leads and raise awareness

Challenges

Starting from the ground up, I faced several hurdles, including a website not optimized for lead generation, no advertising accounts, and no customer profiles. My tasks included:

Creating appealing offers to attract leads
Designing web pages for gathering leads and raising awareness
Setting up advertising accounts and tracking
Understanding who my ideal customers were

Implementation Steps

Launched targeted advertising campaigns to collect potential clients' contact info
Implemented Google Ads into my strategy
Developed and sent out email marketing campaigns
Adjusted my ads to target the right audience and re-engaged them to keep their interest

Testing

I revamped the website and created pages to attract and convert leads into valuable customers.

Which advertising platforms were most effective for my market
Which types of ads got the best engagement
Which audiences were most responsive
What ad content drove the best results

Implementation Process

After fine-tuning my approach, I focused on a sales funnel strategy that included:

Awareness:

I used Google and Facebook ads with enticing offers to gather contact info from potential clients.

Interest:

For those interested, I kept their attention with targeted follow-up ads.

Intent:

Once they showed enough interest to give us their email, I sent them through an email nurturing process to encourage a purchase.

Loyalty/Retention:

I kept clients engaged and loyal through regular newsletters, webinars, and excellent support.

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