ROI of 200% to 1600% in 4 MONTHS

How I Made Ads 6 Times More Cost-Effective:

Client

Men's Fashion Brand's Journey to Boosting Online Sales

A men's clothing brand wanted to sell more online and get more value from their ads.

The Brand's Story

This brand sells men's clothes online but isn't seeing the sales they hoped for. They're eager to boost sales quickly and make the most out of their ad budget. Based in the US, they run their online store through Shopify and use Facebook and Instagram for ads.

Goals

They wanted to sell more, keep customers coming back, and get more money back from what they spent on ads. They were losing potential sales because shoppers left their carts without buying. Their goals were to:

Earn more from ads
Show improvements in 2 weeks
Quadruple their ad budget

Challenges

Their low returns were due to poor marketing strategy, unappealing website design, ineffective ads, and lack of proper testing.

A website not optimized for sales
Achieving quick results
Not using dynamic retargeting ads
Poor initial ad targeting
No systematic testing or ad improvement
Lack of email marketing
Confusing website navigation

Implementation Steps

I prepared everything needed for a comprehensive sales funnel:

Identified the right audience segments
Created and targeted ads more effectively
Started email campaigns for cart abandoners
Used dynamic retargeting
Adjusted campaigns for better reach and relevance

Testing

I started ad campaigns focused on attracting visitors and gauged their effectiveness by:

Experimenting with ad designs and content
Testing different ad formats
Finding the best audience matches
Optimizing email send times

Implementation Process

After testing, I focused on rolling out a sales funnel that included:

Awareness: I used paid ads and various campaigns to increase sales.
Interest: For interested visitors, I used retargeting ads to warm them up further.
Intent: I aimed to convert interested visitors into buyers and collected their emails for personalised communication.
Purchase: I converted contacts into repeat customers using email campaigns and retargeting.
Loyalty/Retention: I kept customers back with email campaigns, retargeting, and excellent customer service.

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