My client operated a payment service facilitating secure transactions between customers and businesses. Their primary objective was to increase user adoption and attract more users to their platform.
The client, offering a payment service, aimed to drive traffic to their webpage and encourage visitors to either schedule a call or download informative material. They want to use LinkedIn ads to reach finance professionals in small to mid-sized companies.
Their objectives were clear:
The client faced various obstacles, including:
After thoroughly evaluating the client's audience and competitors, I developed a marketing strategy to turn potential interest into actual leads. This strategy involved creating specific web pages and using social media ads to attract traffic. Additionally, we offered valuable incentives like free trials or e-books in exchange for contact information.
I conducted extensive experimentation across various social media platforms, ad formats, target audiences, web pages, and lead magnets to identify the most effective approaches.
Following experimentation, I established a structured sales funnel process comprising:
Utilised ads and campaigns to maximise visibility
Deepened interest through targeted ads
Offered valuable resources in exchange for contact information, converting visitors into leads
Leveraged email marketing to convert leads into paying customers
Maintain customer engagement and satisfaction through newsletters, webinars, and outstanding support.
