Challenges
Key hurdles included poor user experience (UX/UI) and the absence of an effective marketing strategy. Specific challenges were:
Poor UX/UILack of a coherent marketing strategyNo active social media presenceAbsence of advertising assets
18,791 Paid Subscribers
in 5 Months
About the SaaS Product
Client
My client operated a marketplace that linked companies and employers with freelancers and talent. Based in the UK, my client’s platform connected companies to freelancers worldwide. They offered a monthly subscription and charged commissions per project.
Goals
The primary goals were to boost subscription numbers and improve retention rates. Initially, the platform struggled with low subscription and retention rates, compounded by high bounce rates and minimal overall traction.
Implementation Steps
Addressing root causes, I enhanced the customer experience by redesigning the website for easier navigation.
I then developed a detailed marketing strategy after analyzing the target audience, competitor campaigns, and previous advertising efforts.
I started by creating essential assets for a comprehensive sales funnel:
Establishing social media and advertising accountsProducing advertising assets like video bannersImplementing tracking mechanismsDeveloping landing pages and lead magnetsLaunching and managing email campaignsTesting
With assets in place, I launched traffic and awareness advertising campaigns, aiming to:
Evaluate various advertising platforms to determine the most effectiveTest different types of ads and content to find what resonates best with the audience
Implementation Process
Awareness:
I aimed to generate awareness using site traffic and various campaign strategies to attract maximum visitors.
Interest:
I engaged interested visitors with retargeting ads to deepen their interest.
Intent:
Visitors showing intent were encouraged to download my lead magnet and provide their email addresses, turning them into leads.
Purchase:
Using the collected email IDs, I deployed email marketing and automation to convert leads into paying subscribers.
Loyalty/Retention:
Through newsletters, webinars, and robust customer support, we fostered customer loyalty and retention.
