A company provides coaching to top company leaders, managers, and business starters to boost their leadership qualities, help their businesses grow, make more money, and plan their business exit. This company has experienced professionals ready to coach future leaders.
After starting their coaching service, the company needed a way to promote their programs, which cost between 500 and 5,000. They aimed to draw the attention of top business people but lacked a marketing plan, advertisements, web pages for gathering leads, and a way to keep track of their marketing efforts.
The company's primary goal was to reach out to business owners to offer them personal coaching to better their leadership and teamwork skills. This would eventually lead to increased business income. The objectives were to:
Create a continuous flow of potential clients.
Minimize the cost per potential client.
Increase the rate at which potential clients become paying customers.
The company faced several hurdles:
I started building the necessary components for a complete sales funnel, including:
Tailored web pages for gathering leadsI tested various aspects, such as different social networks, target audience segments, ad designs and texts, and different web pages and offers to see what worked best.
After testing, I focused on rolling out a sales funnel, involving:
Awareness: Running ads to bring the right people to web pages.Interest: Keeping their interest with more ads after they showed interest in offers.
Intent: Encouraging them to give us their emails in exchange for offers, then sending them more emails to persuade them to buy
Purchase: Using newsletters, webinars, automated emails, and excellent customer service to keep customers satisfied and loyal.
