Allow me to introduce my client, a reputable skincare brand with a strong presence in brick-and-mortar stores. Desire to tap into the vast potential of the online market, they entrusted me to establish their digital footprint i.e. social media especially focused on Facebook and Instagram ads. With no website, ad accounts, or prior data, the challenge was as daunting as invigorating.
My primary goal was unequivocal: to create and amplify online sales while ensuring sustainable growth and customer retention. My client aimed to seamlessly transition from traditional retail to a thriving online platform, targeting a minimum ROI of 400% within three months.
The journey is filled with obstacles, with the absence of a website and online infrastructure posing the most significant challenges. The task ahead seemed daunting, from the lack of ad accounts and marketing strategy to the absence of ad assets and email automation. Nevertheless, I was determined to overcome these obstacles and deliver tangible results within a tight timeframe.
With a well-defined strategy in place, I commenced the implementation phase by creating essential assets for a robust sales funnel. This involved designing a user-friendly website, optimizing navigation, implementing tracking tools, and setting up email automation. Additionally, I fine-tuned ad targeting, leveraging audience personas and lookalike audiences to enhance engagement and conversions in meta business suits.
With assets prepared, I launched targeted ad campaigns to drive traffic and raise awareness. Simultaneously, I rolled out lead-generation campaigns to capture valuable customer data. Through rigorous testing, I identified the most effective ad platforms, ad types, audiences, and content, refining my approach for optimal outcomes.
As my campaigns gained momentum, I transitioned to implementing a comprehensive sales funnel, guiding customers through each stage of the purchasing journey, from generating awareness to nurturing interest, fostering intent, facilitating purchases, and promoting loyalty.
