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LEAD GENERATION - COST PER LEAD 7X CHEAPER

Client

I encountered a challenge with an online learning platform that specialized in video lectures, prompting me to undertake efforts to revolutionize their lead generation. The stagnant sales figures indicated a struggle to attract new customers, prompting me to intervene strategically.

Goals

The client operated a website for online courses and aimed to collect emails from potential students through lead generation. The overarching goal was to convert these leads into paying students, with a clear objective of minimizing expenses and increasing sign-ups within five months.

  • Increase the number of leads and convert them into paying customers.
  • Reduce advertising spending while maximizing returns.
  • Witness tangible improvements within a tight three-month timeframe.

Challenges

  • Inadequate website setup for attracting leads.
  • Lack of a concise marketing strategy tailored to short-term goals.
  • Absence of specific tactics, such as special offers, to generate interest.
  • Insufficient market research on potential students.

Implementation Steps

Key steps in the implementation included:

  • Starting and Testing: Created compelling online ads and social media content to raise awareness. Developed targeted lead magnets and landing pages to capture email sign-ups. Deployed email marketing campaigns to convert leads into paying customers.

Testing

  • Website Enhancement
  • Audience Analysis
  • Competitor Analysis
  • Multichannel Marketing
  • Continuous Testing and Optimization

Implementation Process

  • Increasing Visibility: Launched paid ad campaigns to enhance course visibility.
  • Capturing Interest: Tailored ad content to captivate potential students.
  • Driving Action: Encouraged sign-ups for valuable incentives, converting prospects into leads.
  • Facilitating Enrollment: Utilized collected emails for targeted email campaigns to facilitate course enrollment.
  • Cultivating Loyalty: Maintained engagement through newsletters, webinars, and exceptional support.

Results

1.

3X increase in the number of leads in the 1st month

2.

3X increase in conversion rate of leads in 5 months

3.

9X increase in number of leads in the 5th month

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